![]() ![]() The other factor that plays a part here is the Pinterest algorithm. Someone finds your content > engages with it in some way > follows you if they like your content or clicks through to your website. Yay! All you have to do is optimize your pins and your account with the keywords people are searching for and consistently create fresh pins on your account. That means you actually have a chance against the big brands with massive ad budgets. It’s all in the magic of the Pinterest funnel.Īs of May 2021, there are over 475 million active users on Pinterest searching and scrolling the platform for something new to discover. Before we get into the case studies, it’s important to know exactly how Idea Pins can convert when they don’t directly link anywhere. However, I continued to use them (with a few best practices that I’ll at the end) and the results have been amazing. Because of this “little” detail, many people have jumped ship from creating Story Pins. Pinterest simply wants what every other social platform wants – for users to stay on their site longer. Meaning, they live on Pinterest only and can not directly send users to a destination URL. ![]() So I knew this was something I was going to work into my Pinterest strategy for 2021.Ĭurrently, there is one downfall to Idea Pins and this is a complaint I’ve heard from every business owner who has used them. My static image pins would take days, if not weeks to get even double-digit impressions and only a few engagements. The satisfaction of hitting refresh to see the numbers keep jumping up was pure joy. I noticed immediately the reach and engagements these pins were getting as soon as they were published. I started to play around and test them out on my client’s accounts, as well as, my own. (Formerly known as Story Pins)Īround that time, I was able to get early access to the newest pin format…Story Pins. Like using the latest pin format: Idea Pins. ![]() That means, our marketing strategy on Pinterest has to grow and evolve too. However, the one thing I do know is that Pinterest is continually growing and evolving. ![]() Maybe it was due to something Pinterest was working on behind the scenes (aka the analytics update in Jan 2021). We were doing #allthethings but nothing was working. If you are like me and hundreds of other marketers on Pinterest, you likely saw a dip in your Pinterest analytics at the end of 2020. ![]()
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